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william f. masterson

Mr. William Masterson is a seasoned executive with over 25 years of general management, marketing, sales, and financial management experience within a wide variety of consumer products and categories. His broad experience includes corporate growth through market development and expansion, ventured financing, acquisitions and divestitures.

Mr. Masterson’s initial marketing, sales and new business development and experience was gained at The Pillsbury Company and General Foods Corporation. From 1986 through 1989, Mr. Masterson was President/COO of CPC International, Best Foods, Canada, a manufacturer/distributor of shelf stable food and household products where he grew market share by 10% through a formal five year growth plan, reduced cost of goods by 6%, and improved profit by 90% over the previous year. As President of Durkee French Foods, a division of Reckitt & Coleman, Inc. ($450 million in annual sales for food and household products) from 1989-1992, Mr. Masterson was responsible for the integration of two independent operations into one resulting in 11% volume growth, 4% dollar share growth, and 2.0 point margin improvements. During 1992-1994, Mr. Masterson was President and CEO of Drake Bakeries ($140 million in annual sales) at which time he re-established Drake’s as the #1 selling snack cake by increasing dollar share to 30% and case volume by 10%. As President and Chief Operating Officer of Vitarroz Corporation (specialty foods distributor; $55 million in annual sales), he directed an acquisition initiative that represented a 35% volume increase and 7.0 point margin improvement to the core business.

Mr. Masterson earned an MBA and Marketing Degree from The Wharton School, University of Pennsylvania and graduated from Xavier University with a B.S. in Economics.

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