Carmel Valley Group
New Jersey/San Diego
The Carmel Valley Group (www.carmelvalleygroup.com)
executive team has nearly 50 years of technology sales
experience. The company’s principals have developed
and managed sales organizations in numerous successful
start-ups as well as in large and mid-sized companies
with products ranging from semiconductors to large-scale
complex telecommunications systems and from web-based
video streaming to subscription-based on-line services.
The company’s experience includes significant
work in creating and managing innovative channel strategies
for new products, as well as extensive work with strategic
partnerships, joint marketing arrangements and technology
licensing deals in domestic and international markets.
Bob Edelman, Managing Director
Mr. Edelman has been developing new business ideas
into sustainable businesses for more than 20 years.
He is widely regarded as a leader in the information
technology and Internet broadcasting industries. Mr.
Edelman has been a frequent speaker on Internet-related
topics for such organizations as National Public Radio,
Comdex, InternetWorld, Internet Commerce Expo (ICE)
and CommerceNet Consortia. His market leadership approach
was discussed in the book Opening Digital Markets by
Walid Mougayer and in Communities of Commerce: Building
Internet Business Communities to Accelerate Growth,
Minimize Risk and Increase Customer Loyalty by Stacey
Bressler and Charles Grantham.
A long-time employee of Marshall Industries (a multi-billion
dollar electronics distributor acquired by AVNET in
2000), Mr. Edelman was responsible for founding and
growing Marshall's computer products business to over
$100 million per year. He negotiated strategic relationships
with Sharp, Toshiba, Penton Corp., Sony, Quantum Corp.,
Fujitsu, and others.
Mr. Edelman played a key role as Marshall pioneered
Internet usage as a means of conducting business. In
1994, he led the first implementation of an Internet-based
supply chain management system. Marshall was among the
first companies to implement an Internet-based, real-time,
database-driven transaction system within a large scale
enterprise. Marshall was recognized throughout the business
world as a model for Internet usage to positively transform
In 1995, Mr. Edelman founded ENEN.com, the Education,
News & Entertainment Network. At ENEN.com he created
and managed innovative Internet broadcasting and demand-creation
services for the electronics industry. Under Mr. Edelman's
leadership, the ENEN.com team received numerous awards,
including recognition as one of the Top 50 Internet
sites by CIO Magazine's WebBusiness 50/50 Awards, the
Best in Class Award in the Education category at Computerworld/IDG's
Internet Commerce Expo for two consecutive years, and
the 1999 Arthur Andersen Best Practices Award for achievement
exceeding customer expectations. In April of 2001, ENEN.com
was sold to CMP Publishing.
Mr. Edelman served as vice president at AVNET/Marshall
Industries, a $12 billion electronics distributor. In
mid-2000, he was part of an AVNET/Marshall spin-off
of the leading private exchange for the electronic components
Andy Paul, Managing Director
For more than 20 years, Mr. Paul has been working in
start-ups and established technology companies to build
revenues for innovative products. He is skilled in quickly
building sales teams and distribution channels within
entrepreneurial environments requiring accelerated results.
Mr. Paul has developed and managed sales and support
organizations to sell complex systems and services in
domestic and international markets. A strong customer
orientation and extensive implementation experience
in all areas of technology marketing complement his
expertise in marketing strategy.
Mr. Paul has successfully negotiated sales agreements
and/or formal strategic relationships with organizations
such as AT&T, Nortel, IBM, British Telecom, Dow
Jones, GTE (now Verizon), Deutsche Telekom, SAIC, Telefonica,
Reuters and the U.S. Government.
Prior to founding CVG, Mr. Paul served in several senior
management roles with ViaSat, Inc., a publicly traded
commercial and defense communications technology company.
He founded and served as vice president and general
manager of ViaSat's commercial products division, where
early sales wins led to a successful IPO for ViaSat
in 1996. He also served as vice president of business
development with responsibility for sales and marketing
and played a key role in ViaSat's acquisition of the
satellite businesses of Scientific Atlanta in 2000.
Mr. Paul was vice president and regional general manager
of Evernet Systems, an IT systems integration start-up,
and vice president of sales for ComStream, a satellite
broadband communications company. He also served as
managing director of international sales for Contel
ASC and director of data broadcast sales for Equatorial
Mr. Paul began his career in the computer industry
in sales and marketing management positions with Burroughs,
Apple Computer and other PC start-ups.
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